> Another experiment fails. ABC:  PRIVATE PRACTICE has been comfortably successful on Thursdays, in the shelter of older sibling Grey’s Anatomy. but the network’s attempt to try it out on Tuesday nights–while Shonda Rhimes’ other show Scandal occupies the Thursday 10PM slot–didn’t have a promising start.  Despite airing against a rerun on CBS, and featuring […]

  Fair results for some ABC premieres. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

With two full weeks in for the May Sweep (official ratings for April 26-May 8 and fast national ratings for May 9), here’s an early look at the final major ratings sweep period of the broadcast season, when ratings are measured locally in each of the 214 television markets across the country. The rank order […]

We don’t have numbers for The Newsroom yet, but the show certainly won’t be able to blame the broadcast network competition if its ratings disappoint. NBC:  The network won the night with 1.2s across the board, including the US OLYMPIC TRIALS (down a bit from 4 years ago), DATELINE, and AMERICA’S GOT TALENT repeats. ABC:  […]

  BREAKING BAD kicked off its 5th season in fine style for AMC last night, recording the show’s most-watched episode (2.9M viewers, up 14% from the Season 4 premiere), and what should be a 1.4 in the 18-49 demo, a whopping 34% year-to-year increase (2/3 of its viewers were under 50).  That means the show […]

  One new show. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. ABC:  […]

  Some networks were untouched by the massive Olympics ratings being piled up by NBC, while others appeared to be hit hard. USA:  Last night’s BURN NOTICE showed the limitations of the USA house format, as what should have been a relatively serious hour following the death of a major recurring character was 90% the […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]