In a time of steadily declining ratings for network television  THE WALKING DEAD is proof that there’s still a staggeringly large audience available for scripted drama that viewers want to see.  Last night’s Season 3 premiere broke all the show’s existing records to become its highest-rated episode yet.  The 9PM telecast will have about […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

  With live coverage of football and President Obama’s address to the families of Newtown, last night’s ratings won’t really be clear until final numbers are released tomorrow.  What follows is a very preliminary account. CBS:  The SURVIVOR finale had the advantage of a huge (8.5) lead-in from an afternoon NFL overrun, and it’s currently […]

>FOX wins Thursday, but CBS — the only network to show gains on the night — is getting closer.                Nightly Adult 18-49 Rating Thursday     FOX    CBS    ABC    NBC    02.02.2012   3.9    3.5    2.5    1.5    02.03.2011   5.4    3.1 […]

>CBS Monday won the quiet night after Christmas (among the broadcast networks at least) with with a 1.9 rating.  (Ratings for ESPN are not yet available, but it certainly won the night overall with the Atlanta Falcons at New Orleans Saints on Monday Night Football.)   CBS viewers, usually very driven by habit and the […]

>CBS Monday had a very solid night last night and made great gains over the same night last year, thanks to an entire schedule that is working top to bottom.  NBC is a 1.4 in the fast nationals, up one tenth from the last two Mondays but still down two ticks from this night last […]

>As expected, Game 1 of the World Series on FOX went up in the official nationals (to a 4.2 Adult 18-49 rating — not far off the 4.1 forecast yesterday in our post about the history of Game 1 ratings). Only a few other shows on Wednesday night saw adjustments in the official nationals: The Middle […]

  Some drops from last week’s premieres. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]