UPDATE:  THE OLYMPICS excluded the 8PM half-hour (no commercials) and by that means was able to adjust up to 5.0 for the rest of primetime. TUESDAY CABLE:  TEEN MOM (MTV) led the night with 1.4, up 0.1 from last week.  BEING MARY JANE (BET) was likewise up 0.1 to 1.3, tied for 2d place […]

  AFTERNOON UPDATE:  THE BACHELOR climbed an additional 0.1 to 3.3. MONDAY CABLE:  Not a particularly good night.  BATES MOTEL (A&E) dived a steep 0.4 from last week’s season premiere to 0.9, and that sent THOSE WHO KILL down to a near-death 0.3.  DALLAS (TNT) stayed at 0.4, but that’s not good news.  SWITCHED AT […]

  MONDAY UPDATE:  The most significant change from the overnights was the 0.1 decline for HART OF DIXIE, which doesn’t sound like much, but reduced the show to a tiny 0.2 rating, which one would think even on CW would mean certain cancellation.  The KITCHEN NIGHTMARES rerun was up 0.1 on FOX, but the RAISING […]

        NETWORK FINALS:  There were significant adjustments (to the next tenth) for SHARK TANK, MACGYVER and WWE SMACKDOWN.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Discovery’s GOLD RUSH was at 0.49/0.33/0.16 compared to last week’s 0.42/0.34/0.24.  ESPN’s NBA doubleheader was at 0.41/0.31.  On VH1, RUPAUL’S […]

  There was little change from last week in the new weekly averages (based on 5 days of final Same Day ratings and 2 days of overnights), as again no network averaged over 1.5 in 18-49s over the course of the week.  ABC held even at 1.49, CBS was up 0.3 to 1.43, FOX had […]

  Note:  all ratings below are Live + Same Day 18-49 numbers , the ratings which experience has shown to be closest to the averages for viewers who watch within 3 days and DO NOT skip through commercials, the “C3” rating which is the only measure that advertisers use in their transactions with the networks. […]

  NETWORK UPDATE:  The STANLEY CUP FINALS adjusted up to 2.3 after time zones were accounted for.  In addition, 20/20 rose by 0.1.  FRIDAY CABLE:  See our WORLD CUP SKEDBALL post for a detailed breakdown of the day’s games, but in 18-49s, 2 of the games were the highest-rated shows on cable:  the Spain/Netherlands game  […]

  A gain for the venerable BLUE BLOODS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]