A very similar week on cable this past week through Monday.  True Blood on HBO plateaued at a 2.6 Adult 18-49 rating, leading all cable telecasts despite being available in a small minority of US television homes.  The Newsroom from Aaron Sorkin plunged 62% with Adults 18-49 and 54% with Viewers 2+.  Don’t look for a build […]

  A new entry in the summer scripted brigade. TBS:  SULLIVAN & SON had a mediocre debut.  The first of its back-to-back episodes kicked off fairly well, just about even with the BIG BANG THEORY rerun that preceded it, both with 1.0 ratings in the demo and 2.5M total viewers (a bit over 50% of […]

Updated London Summer Olympic ratings chart.  Preliminary 9.3 Adult 18-49 rating last night (back on track and higher than previous recent summer games on this night). Average through 12 nights now 10.3 rating, down a tenth from yesterday but still four tenths ahead of Beijing.

A very interesting and competitive night of reality television last night. FOX can claim they won the night with a 3.3 rating with Adults 18-49 from 8-10 pm with the season premiere of The X Factor.  FOX will not go out of its way to compare the second season premiere to last year’s X Factor debut (4.4 rating […]

NBC’s red-hot Sunday Night Football continues to run ahead of last year’s pace and ahead of our forecast issued last spring.  However, the other networks are performing almost exactly as forecast on a night when FOX had the late afternoon national NFL game.  (Remember, next week the CBS and FOX numbers will flip because CBS […]

  Zombies take over the world. AMC:  As yesterday’s numbers had promised, THE WALKING DEAD was a monster in more ways than one.  With a 5.8 18-49 rating in its 9PM airing and an additional 1.9 for the 10PM rebroadcast, its primetime total of 7.7 was equal to the primetime rating for Sunday Night Football, […]

Game 3 of the least-viewed World Series ever battled NCAA football (a very good Notre Dame vs Oklahoma game between two highly-ranked teams) last night.  In the fast nationals, college football on ABC edged Game 3 on FOX 2.5 to 2.3 in Adult 18-49 rating, but we are projecting that in the official nationals the […]

Last night ABC won prime time with a disappointing 1.7 adult 18-49 rating in the fast nationals for the Notre Dame-Boston College game in which the Fighting Irish extended their undefeated season.  The game will go up in the official nationals (realeased Tuesday morning) to about a 1.9 or 2.0.  The real prime time test […]