COLLEGE FOOTBALL had the lead. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

Monday fast nationals ratings:

  OLYMPICS:  The WINTER OLYMPICS OPENING CEREMONIES had a preliminary 8.6 rating in 18-49s.  That was up 2.4 from the non-medal events aired on Thursday, but down 0.8 from the 2010 Vancouver Opening Ceremonies.  (And for those with a long-range point of view, up 2.1 from the 2006 Opening Ceremonies from Turin.) OTHER NETWORKS:  As […]

Last night’s final night of coverage from Sochi on NBC was in three parts.  Sochi Gold from 7:00-8:30 pm (mostly an excellent documentary on the still fascinating Nancy Kerrigan-Tonya Harding controversy in 1994) averaged a 2.6 adult 18-49 rating (peaking at a 3.1 rating in the 8:30 half hour).  The actual Closing Ceremony coverage from 8:30-10:30 averaged a […]

  A drop for ABC. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

  AFTERNOON UPDATE:  An assortment of small adjustments.  On ABC, the MARVEL: ASSEMBLING THE UNIVERSE special and THE GOLDBERGS both gained 0.1, while on NBC, THE VOICE (which usually runs until 9:01PM) was up 0.1 while ABOUT A BOY lost the corresponding 0.1.  Both PERSON OF INTEREST and SUPERNATURAL ticked up 0.1. TUESDAY CABLE:  THE […]

The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday April 12 and Sunday April 13, 2014. The 56 markets (out of 210 total) cover about 70% of the US television population.   PGA Golf: The Masters “Hello, Friends…” 4.4 rating CBS 3:00 pm Saturday 3rd Round (-30% […]

  NETWORK UPDATE:  AGENTS OF SHIELD narrowly averted this morning’s series low with an 0.1 adjustment upward, but while THE VOICE was also up 0.1, that just put it at a slightly higher series low.  The rest of the morning’s awful numbers remained as-is. TUESDAY CABLE:  TNT led again with NBA PLAYOFF games at 2.0/1.8, […]