DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

>Friday viewing patterns are pretty much locked in.  A brief review of the broadcast networks follow for the record.  TBS coverage of two exciting one-run Game 5’s in the National League will be reported when available.  CBS won the third Friday night of the season with a 1.6 Adult 18-49 rating.  A Gifted Man has […]

> And… they’re off!  The 2011-12 broadcast TV season is underway, and already there are some clear winners and losers. CBS:  Last night was always going to be a good night for the Eye, but the extent of the good news is remarkable.  The first un-Charlie Sheened 2 1/2 MEN was the most publicized event […]

> While Showtime’s had success with original Monday night programming like Weeds and Nurse Jackie, HBO has had a harder time when it strays from its Sunday base. (Remember when they tried moving the final season of Six Feet Under to Mondays, and then had to move it back a few weeks later?)  Last night, […]

> ABC was in a giving mood today, and the swag was full season pick-ups.  ONCE UPON A TIME, of course, has already richly earned its extra episodes with 2 splendid weeks of ratings.  HAPPY ENDINGS probably cemented its claim last night, when it shot up half a ratings point from the last time it […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

> It turns out that while Americans are football crazy, they’re not crazy. FOX:  The first-ever PAC-12 CHAMPIONSHIP GAME, in which UCLA was never close to nationally-ranked Oregon, could only manage a dismal 1.4 rating in 18-49s (although given the West Coast focus of the game, that could come up in final national ratings).  On […]

  A dip for BIG BROTHER. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]