Both of the night’s special events did fairly well. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

        NETWORK FINALS:  THURSDAY NIGHT FOOTBALL adjusted to 7.1, up 0.4 from 2018’s kick-off game.  BIG BROTHER gained 0.1 in final numbers, while SPIN THE WHEEL and ABC’s run of THE LEGO MOVIE lost the same.          Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  MTV’s JERSEY SHORE […]

> ABC is going to give GCB a try in the Sunday 9PM Desperate Housewives slot on April 8.  The original plan had been to air a repeat Housewives that night, but instead GCB will air back-to-back fresh episodes 9-11PM.   It’s not entirely clear how informative the test airing will be, because on April […]

  ROSWELL, NEW MEXICO had a fairly strong start. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

> SMASHWatch tries to convince itself that ratings are all that matter.  UPDATE:  AND MAYBE NOT THEM EITHER–SEE BELOW. NBC:  After last night’s dreadful SMASH–the first to have no connection at all to observable reality–deposed showrunner Theresa Rebeck (who wrote the episode) can’t leave the building soon enough.  But the show held on to its […]

        NETWORK FINALS:  THE CONNERS and the rerun of FBI gained 0.1 in final numbers.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  History’s CURSE OF OAK ISLAND ticked down to 0.66, and KINGS OF PAIN was up 0.04 to 0.28.  Bravo’s REAL HOUSEWIVES OF ORANGE […]

  NETWORK UPDATE:  The season finale of NCIS, AMERICAN IDOL and THE FLASH each went up 0.1 in final numbers.  IZOMBIE lost 0.1.  CABLE HIGHLIGHTS:  As the NBA PLAYOFFS get deeper toward the championship, the ratings are rising, with both games on TNT last night at 2.34–putting them above everything on broadcast TV for the night.  The […]

  Monday’s shows are settling at their VOICE-hiatus levels. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]