DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

  AFTERNOON UPDATE:  THE VOICE and AGENTS OF SHIELD avoided lows with 0.1 upward adjustments.  TUESDAY CABLE:  NBA PLAYOFF games on TNT led the night at 1.7/1.1.  THE DEADLIEST CATCH (Discovery) had a strong 1.5 season premiere, up 0.3 from last year’s season finale, although down 0.1 from the 2013 season premiere (a lead-in special […]

  BROADCAST FINALS:  ABC earned bragging rights on the STATE OF THE UNION broadcast ratings with 0.61/4.4M. ABC:  Prior to the speech, the network aired a rerun at 0.26. CBS:  A rerun at 0.33 NBC:  NIGHT COURT was steady at 0.55, and AMERICAN AUTO was down 0.02 to 0.30. FOX:  9-1-1: LONE STAR dropped 0.09 […]

  The return of BATTLE OF THE NETWORK STARS wasn’t an event. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  The rollout of pre-premiere week arrivals continued. CBS:  The fall premiere of SURVIVOR was a heavy 0.6 below last September’s debut, 2.6 compared to 3.2.  However, on the glass half-full side, it was 0.2 above the show’s 2.4 spring premiere.  The BIG BROTHER season finale was fairly steady at 2.4, down just 0.1 from last year. NBC:  The […]

The ratings for most network programs came back down to Earth in the official nationals (with the NFL preseason games filtered out of the early ratings, as we explained this morning).  As expected, Big Brother was least impacted (only down one tenth from this morning because CBS was able air it at 10 pm in the California […]

Saturday preliminary broadcast ratings in prime, including two college football games (#7-Michigan State at #3-Oregon on FOX from 6:30-10:00 and Michigan at #16-Notre Dame on NBC from 7:30-11:00 pm ET). DEMOGRAPHIC DETAIL The chart above goes beyond the adult 18-49 rating, adding other key advertiser sales demographics (adult 18-34 and 25-54 ratings), audience skews (women […]