CALL ME KAT took a hit. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  NBC effectively had the night to itself. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  Some strong numbers, but network erosion continued. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

FOX’s NFL doubleheader were the two highest-rated games in the metered markets yesterday.  The late afternoon game at 4:30 (mostly New York Giants at Baltimore) averaged a 14.8 HH rating, while the early game at 1:00 pm (mostly New Orleans at Dallas) averaged a very good 13.5 HH rating. NBC’s Sunday Night Football at 8:30 […]

  Hannibal doesn’t have much of an appetite.   NBC:  The positive spin on HANNIBAL‘s 1.6 debut is that it’s better than NBC has done in that awful timeslot in roughly a year, and a considerable boost from its lead-in.  Nevertheless, a 1.6, mired in last place for the hour, is hardly anything to celebrate, […]

  As we approach the start of November sweeps on Halloween night, most of the networks are locking in their back order/cancellation plans, with one conspicuous exception. First, some big-picture numbers: Network Weekly Averages  –  1st 5 Weeks of Season NBC:  3.07/2.81/2.66/2.97/2.44 FOX:  2.16/1.75/2.42/1.85/3.26 CBS:  2.24/2.46/1.86/2.19/1.89 ABC:  2.29/2.08/1.81/1.90/1.75 CW:  0.27/0.53/0.68/0.77/0.67 (Note:  a fair amount of the […]

  A night of fall finales.  DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  A crossover night boosted NBC’s CHICAGO ratings. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]