Duke helped the NCAA TOURNAMENT ratings. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows […]

  A mostly steady night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. CW:  THE […]

  Fair starts for the trio of newcomers. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  A solid start for ABC’s new sitcom. ABC:  The night’s new configuration worked out well, at least for now.  THE MIDDLE was up 0.2 to 2.0 (still 15% below its season average), while SUBURGATORY, although slightly down at 1.8 from last week’s 9:30PM airing, was a few ticks above the numbers that THE NEIGHBORS […]

  Welcome to summer broadcast TV. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

  The WINTER OLYMPICS remained far above everything else–except its own predecessors. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

NOTE: ABC and CW numbers below are inflated somewhat by major-market pre-emptions for the Monday Night Football doubleheader on ESPN nationally. ABC stations in Los Angeles and San Francisco-Oakland-San Jose carried the late game (Rams-Raiders in west coast primetime), while WPIX in New York (CW) carried the Jets-Lions game in east/central primetime. Any Detroit pre-emption […]

  A pair of COLLEGE FOOTBALL Conference Championships dominated Saturday primetime, both providing entry for the winners into the year’s COLLEGE FOOTBALL PLAYOFFS.  At least in preliminary numbers, FOX’s Michigan State vs. Iowa game (2.6) topped ABC’s Clemson vs. North Carolina (2.4).  NBC’s annual airing of IT’S A WONDERFUL LIFE, at 0.6, was about where […]