Week 2 continued to shift downward. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  BLACK-ISH had a merely OK hold in its 2d week. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment) Wednesday, the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]

  A pair of COLLEGE FOOTBALL Conference Championships dominated Saturday primetime, both providing entry for the winners into the year’s COLLEGE FOOTBALL PLAYOFFS.  At least in preliminary numbers, FOX’s Michigan State vs. Iowa game (2.6) topped ABC’s Clemson vs. North Carolina (2.4).  NBC’s annual airing of IT’S A WONDERFUL LIFE, at 0.6, was about where […]

  Back-to-back episodes of THE MASKED SINGER had different results. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  A season finale that actually ticked up from last year. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

>   A football appetizer, compared to next week’s all-you-can-eat buffet. NBC:  The PRO BOWL, aka the NFL All-Star Game, won the night, but at nowhere near the ratings for regular games, let alone the bonanza the network will reap next week for the Super Bowl, aka The Most Expensive Smash Promo Ever. ABC:  ONCE […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###