Small declines. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

Projected weekly network ratings in prime time (based on four days of official nationals and three days of fast nationals).  NBC moved into a virtual first-place tie with FOX this past week, thanks to NBC News coverage of the Boston Bomber apprehension Friday night.  For the week, NBC was up 19% over the same week […]

  Small shifts. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

  NOTE:  Programming on ABC and CW was pre-empted by local coverage of MONDAY NIGHT FOOTBALL, and numbers for both networks will likely decline in finals this afternoon. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women […]

> Facing the finale of America’s Got Talent (a 3.3 demo rating from 8:00-9:30), Survivor premiered at a 3.3 or 3.4 (depending on rounding) last night, slightly below our Fall forecast for the granddaddy of all reality shows.  Interest should build as the season on the island wears on so it could hit our projected […]

Super Bowl promos seemed to help FOX’s line-up. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  Not much to say about a night when the networks weren’t even trying. ABC:  Winner of the night with a whopping 1.1 average.  The high point was a 1.4 for 20/20 at 10PM. NBC:  The only network to air anything new for the night, even if it was DATELINE.  That won it a 1.1 […]