It was a good night for both broadcast and cable last night. With the benefit of a huge football overrun that lasted until the very last moment before the awards were set to begin, the EMMY AWARDS had a 4.9 rating in 18-49s, more than a full point higher than last year’s 3.8 in […]

  An off-night AMERICAN IDOL couldn’t dislodge SURVIVOR. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  MARLON’s return was low. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

  The Grammy Awards had no trouble singing its song last night. CBS:  THE GRAMMY AWARDS were down slightly (0.2) from last year to 9.9 in adjusted numbers, probably because the show ran so far past primetime to an Oscar-level 11:45PM.  The night started with 2.1 for 60 MINUTES, a solid number now that football […]

    Say goodnight, broadcast season.   FOX:  AMERICAN IDOL‘s season finale did what the show’s done all season:  win the night convincingly, but at a significantly lower level than it’s ever been before.  The final episode, currently at a preliminary 6.1, will be just around 30% below last year, and FOX will no doubt […]

  NETWORK UPDATE:  EXTANT slipped another 0.1 in final numbers to 1.6–a decidedly non-“event” result.  On ABC, MOTIVE gained 0.1 (as did the night’s MODERN FAMILY rerun), but TAXI BROOKLYN lost 0.1 for NBC.  WEDNESDAY CABLE:  THE BRIDGE returned with an 0.5 rating, just about where the show had settled after its initial burst last […]

  The NFL returneth. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. NBC:  […]