> When you’re NBC, even a 1.8 rating can look good. NBC:  PARKS & RECREATION returned to the schedule last night in the 9:30PM slot, with a 1.8 that was far better than the 1.2-1.5 that Up All Night had been getting there.  Parks held 80% of its lead-in from THE OFFICE (which tied last […]

What does football mean to the broadcast networks?  For NBC and CBS, NFL coverage (along with other sports, mostly an occasional college football game) accounts for about 20-30% of the entire primetime rating for the network. For CBS, its 2.63 adult 18-49 rating for the season to date falls all the way down to a […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).  

Tangle with football at your peril. ABC:  For reasons best known to itself, ABC decided to do battle with the AFC Championship Game on CBS.  The results were, not surprisingly, bad:  ONCE UPON A TIME and REVENGE both hit season lows of 2.4 and 1.7, down 0.4 and 0.3 from last week.  A 10PM SHARK […]

  A loud finale and a quiet premiere. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  AFTERNOON UPDATE:  The HOW I MET YOUR MOTHER finale climbed an extra 0.1 in final numbers and the FRIENDS WITH BETTER LIVES lost 0.1, but the ugly numbers for the latter were in the quarter hours, where MOTHER had a 6.0 from 8:45PM-9PM, and then fell more than half to 2.8 when BETTER LIVES […]

  A number of networks returned to their regular line-ups. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  NETWORK UPDATE:  HANNIBAL provided a reminder of how low its license fee must be by falling even further in final numbers to 0.7.  Both the original and rerun episodes of WHOSE LINE IS IT ANYWAY fell 0.1, while 20/20 gained 0.1 from the early numbers. FRIDAY CABLE:  Once again, all that really registered was […]