One point worth noting about last night’s typically low-rated Saturday numbers:  the highest-rated show of the evening was an SNL Valentine’s Day clip show at 1.3, suggesting an audience that’s primed for tonight’s 4 1/2 hour 40th Anniversary extravaganza. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

  BROADCAST FINALS ABC:  Reruns at 0.29/0.31/0.20. CBS:  The afternoon NFL PLAYOFFS game was at 7.55, but wasn’t a direct lead-in to 60 MINUTES, which fell 0.79 to 0.48.  EAST NEW YORK dropped 0.11 to 0.41, and NCIS: LA was down 0.03 to 0.34. NBC:  SUNDAY NIGHT FOOTBALL was at 7.33, up 1.57 from last […]

  People missed MACGYVER. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. CBS:  Despite terrible […]

  EXTANT didn’t gain much from its timeslot move. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  Baseball’s ALL-STAR GAME rose, but not enough to win the night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

> The night was dominated by the World Series, but there was some fairy tale news from an unexpected place. NBC:  All things considered, it could have gone worse for the premiere of GRIMM.  A lot worse.  Although of course it didn’t win its hour against the Series, its 2.1 rating was by far the […]

> Maybe ABC should have left “Bitches” in the title. ABC:  GCB (aka Good Christian Bitches, aka Good Christian Belles) had a very unimpressive debut, a 2.2 that was way below Pan Am‘s premiere in the fall.  (In fairness, the DESPERATE HOUSEWIVES lead-in to Pan Am was a lot higher than last night’s rating.)  GCB […]