>FOX ratings last night were nearly identical to two Thursdays ago (the last time The X Factor and Bones were in originals).  Both shows last represent major time period improvements over the same night last year: The X Factor (3.1) vs Bones (2.3) last year at 8 pm, and Bones (2.9) vs Fringe (1.8) last […]

>Last night, FOX won again with a slipping X Factor and the premiere of Bones.  FOX averaged a 3.5 Thursday night, up sharply from the 2.2 the network averaged the same night last year with Bones and Fringe.  CBS was in second place with a 3.3 rating, down a touch from a 3.4 last year.  […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]

> Aside from NFL Sunday Night Football, there is nothing close to a dominant show on the night.  A lot of mid-2 and low-3 rated shows.  Even with the football competition, the night is filled with opportunity to build off the moderate successes.  ABC saw declines week to week in their 9 and 10 pm […]

Another great night of ratings for ABC from the NBA Finals, but the network certainly was disappointed in the result of last night’s Game 4.  Miami won again at home, taking a 3-1 lead in the series and giving the heat a shot at ending the series Thursday in Game 5.  Visions of a very […]

  THE BIG BANG THEORY ended its season. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

The kitchen outrated the boudoir. ABC:  BACHELOR PAD wasn’t able to capitalize on the strong ratings for Sunday’s Bachelorette finale, premiering with a 1.4 that was way below last year’s 2.2 start.  That didn’t help THE GLASS HOUSE, which matched its 0.8 low. FOX:  The HELL’S KITCHEN/MASTERCHEF pairing continues to work, with 2.6/2.7 that gave […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night […]