NETWORK FINALS:  NBC’s primetime NFL PLAYOFFS game adjusted to 7.32.  In addition, FOR LIFE adjusted to the next tenth.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Although the ratings were lower than in recent days, CNN was again dominant on Saturday cable with 15 […]

  If there were any die-hards out there still nursing some flicker of hope that SMASH could survive its move to the basement of network television on Saturday nights, the ratings for its debut (which featured a fairly painful appearance by Liza Minnelli) snuffed them out.  Not only did Smash fall to its all-time low […]

This past sports weekend was all about the Wild Card playoffs: four games arranged by the NFL in ascending order of audience appeal.  Sure enough, as the weekend progressed, the ratings steadily increased with each passing game.  The first game between the Bengals and Texans Saturday at 4:30 (16.2 HH rating in the 56 large markets with […]

        NETWORK FINALS:  ABC’s NBA game adjusted to 0.60, and CBS’s NFL HONORS special adjusted to 0.49.  In addition, NBC’s reruns dropped in finals, with ELLEN’S GAME OF GAMES and SNL down 0.1, and SVU down 0.2.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s […]

  A very big night for 60 MINUTES. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

>FOX fell all the way down to a 3.2 rating last night, now in a tie for CBS for first place on the night.  Last week FOX did a 5.1 rating and a year ago on the same night a 7.2 (both nights featured a two-hour Idol).  Granted, last night was only one hour of […]

        NETWORK FINALS:  Nielsen gives and takes away:  DANCING WITH THE STARS gained 0.1 in final numbers, but QUANTICO lost the same.  TAKEN also dropped 0.1.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  No surprises on the Monday cable chart.  VH1 retained the lead, […]

  Pending final numbers, the AMERICAN IDOL finale slid past the season’s penultimate THE VOICE. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]