> With two Thursdays down in the young 2011-12 broadcast season, FOX is the #1 network on this important night (especially to heavy spending movie, retail and auto advertisers).  The X Factor is a not inexpensive show with a great pedigree.  Although it is not living up to its lofty expectations, it is getting the job done for […]

> Some things are eternal, and Michael Jackson appears to be one of them. FOX:  GLEE‘s Michael Jackson episode propelled the show to a 3.6, its best rating in months.  The strong lead-in didn’t help the network’s sit-coms much, though:  NEW GIRL was only up 0.1 for the night, and RAISING HOPE fell to match […]

  The bombs burst in midair for NBC on July 4th. NBC:  There are fireworks, and then there is the MACY’S 4TH OF JULY SPECTACULAR, by far the highest rated show of the night with a 1.7 (although that was down from 2.1 last year).  The 2d highest?  A rerun of the same show the […]

  More declining finales. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. ABC:  […]

NBC changed format a bit Sunday night and aired Michael Phelps: America’s Golden Champion from 7-8 pm, followed by traditional Olympic coverage from 8 pm-midnight, including the men’s 100M dash, gymnastics individual apparatus finals, and beach volleyball.  The night started slowly, as it usually does, with a 5.5 Adult 18-49 rating in the 7:00 half hour, building […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

  As The Joker would say:  Here… We… Go. After weeks of semi-starts and special “previews” of new shows racking up big numbers against minimal competition, the real 2012-13 TV season gets underway tonight.  Each day this week (except Saturday, which in TV terms doesn’t exist). we’ll look at the hour-by-hour battles to come, our […]

World Series Game 2 is losing to the CBS Thursday lineup in the fast nationals (2.9 to 3.2 with Adults 18-49), but the game should rise to about a 3.3 in the official nationals when the Western live viewing is tabulated correctly.  This assumes a fast-to-official nationals increase of about 14%, similar to Game 1’s […]