NETWORK FINALS:  There were no changes from the preliminary Thursday ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  MTV’s JERSEY SHORE led Thursday cable, steady at 0.47, and FAMILIES OF THE MAFIA ticked down to 0.16.  On Bravo, REAL HOUSEWIVES OF NYC held at […]

>As expected, Game 1 of the World Series on FOX went up in the official nationals (to a 4.2 Adult 18-49 rating — not far off the 4.1 forecast yesterday in our post about the history of Game 1 ratings). Only a few other shows on Wednesday night saw adjustments in the official nationals: The Middle […]

        NETWORK FINALS:  The rerun of NCIS: LA gained 0.1 in final numbers, and 48 HOURS lost the same.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The top-rated Saturday news hour was 1PM, with CNN NEWSROOM at 0.42/0.62/2.2M, Fox News at 0.36/054/3M, and MSNBC at […]

        NETWORK FINALS:  AMERICA’S GOT TALENT and BACHELOR IN PARADISE gained 0.1 in final numbers, while the BLESS THIS MESS rerun lost the same.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  USA’s WWE SMACKDOWN led Tuesday cable, up 0.06 to 0.63, with MIZ & MRS […]

  Nothing on network television managed more than a 1.2 rating. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  Some mild improvement for ABC’s wreck of a line-up. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  AFTERNOON UPDATE:  THE OLYMPICS adjusted up to 6.5 last night, still below the parallel night at Turin 2006 and farther behind the North American 2002/2010 games.  Of course, CPMs (the price paid by advertisers for commercial time) have gone up in the past 8 years, so a 6.5 yields more revenue now than it […]

  A big night for football, and not much else. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]