Although the WINTER OLYMPICS towered over everything else, several of the other networks weren’t suffering. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over […]

        NETWORK FINALS:  WINTER OLYMPICS coverage adjusted to 5.4.  In addition, 60 MINUTES gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  HBO’s HERE AND NOW had an unpromising premiere at 0.20 (particularly bad because it had a 0.60 lead-in from another […]

        NETWORK FINALS:  WINTER OLYMPICS coverage adjusted to 4.8, and ABC’s NBA game to 0.8.  In addition, the rerun of THE RESIDENT lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  NBC Sports Net’s piece of WINTER OLYMPICS coverage accounted for half […]

        NETWORK FINALS:  WINTER OLYMPICS coverage adjusted to 6.5.  Elsewhere, the WHO SHOT BIGGIE & TUPAC? rerun gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA doubleheader sandwiched the top 3 slots on Friday cable at 0.59/0.50.  On Discovery, a […]

  An already familiar WINTER OLYMPICS story. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). NBC:  WINTER OLYMPICS coverage had […]

Past Winter Olympic Same Night (First Saturday) P18-49 live+same day ratings: 2014 Sochi 6.3, 2010 Vancouver 7.6, 2006 Turin 6.7, 2002 Salt Lake City 9.8 Last night’s fast national rating Winter Olympic should go up around +10% in the official live+same day nationals for NBC, and the TAD (Total Audience Delivery) which includes streaming should […]

  The WINTER OLYMPICS were dominant, but down. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

      NETWORK FINALS:  The WINTER OLYMPICS scratched out a 0.3 increase in adjusted finals, not much of a bump.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Even with the WINTER OLYMPICS on broadcast TV, sports led cable, with ESPN’s Duke vs. North Carolina COLLEGE BASKETBALL game on […]