A soft return for THE GREAT AMERICAN BAKING SHOW. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

In addition to the four usual NFL time periods on Sunday (two 1:00 pm games, a 4:30 pm national game and the 8:30 game on NBC), Thanksgiving day featured a national NFL tripleheader.  Of all the games this week, the 12:45 Thanksgiving game on CBS was the highest-rated (15.2 household rating in the 56 metered […]

  Wrestling easily took the night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

CBS’s second half of the Sunday NFL doubleheader did a terrific 17.0 HH rating in the metered markets (mostly Pittsburgh at Dallas between 4:30 and almost 8:00 pm). NBC’s Sunday Night Football at 8:30 pm averaged a 15.2 HH rating in the 56 metered markets (San Francisco at New England, briefly interrupted by President Obama’s […]

        NETWORK FINALS:  There were no changes from the preliminary Friday ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA doubleheader was at 0.75 (Lakers vs. Dallas)/0.36 (New Orleans vs. Knicks).  A&E’s LIVE PD was steady at 0.61, and the pre-show hour was down […]

  OLYMPICS ratings were due to drop last night, and they did–steeply. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

        NETWORK FINALS:  There were no changes from the preliminary Friday ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A&E’s LIVE PD led Friday cable, up 0.07 to 0.57, and the lead-in hour was up 0.03 to 0.31.  Discovery’s GOLD RUSH was at 0.46/0.37 compared […]

  The NFL’s preseason isn’t as dominant as the league will shortly become, but it does the job. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of […]