After last week’s tumultuous, spectacular battle of Blackpool, tonight’s Season 2 finale of GAME OF THRONES was, necessarily, somewhat lower-key.  It served more as a coda, and as a transition to Season 3 (considering that there was no attempt at closure in any of the stories, it’s a good thing that […]

Live programming pays off in this world of countless channels, DVRs and online streaming.  ABC averaged a 2.1 rating with Adults 18-49 from 8-11 pm last night in the preliminary fast nationals on a night devoted to a high-wire stunt, but hit the jackpot (for a Friday night in the summer) at 10 pm with […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

Talent and cooking, cooking and talent–what network audiences want this summer. NBC:  AMERICA’S GOT TALENT was the dominant show of the evening with a 3.2.  The rest of the schedule was below a 2 (1.9 for more US OLYMPIC TRIALS, 1.6 for LOVE IN THE WILD), but it was enough for a tie to win […]

  BREAKING BAD kicked off its 5th season in fine style for AMC last night, recording the show’s most-watched episode (2.9M viewers, up 14% from the Season 4 premiere), and what should be a 1.4 in the 18-49 demo, a whopping 34% year-to-year increase (2/3 of its viewers were under 50).  That means the show […]

Last night’s coverage of the fifth night of the London Summer Olympics averaged a 12.2 rating with Adults 18-49 on NBC in prime time.  The highlights of the night were the team competition for women’s gymnastics and Michael Phelps winning another gold (and breaking the all-time record for most Olympic medals).  Almost all of the […]

  DANCING WITH THE STARS had a mild bump in its season premiere. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]

In a battle of reality competitions (and that’s not even including the REPUBLICAN NATIONAL CONVENTION), NBC came out on top. NBC:  AMERICA’S GOT TALENT had the highest number of the night with a 2.5, and an 8PM rerun scored a 1.4.  The Peacock continued to lead Convention coverage with a preliminary 1.3. CBS:  BIG BROTHER […]