With a rerun of SHARK TANK on tap, it was an even quieter Friday than usual. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people […]

  NETWORK UPDATE:  BACKSTROM lost 0.1 in final numbers yesterday, while AMERICAN IDOL gained that fraction (BACKSTROM may not have started until 9:01PM).  Also down 0.1:  BAD JUDGE, MOM and the 9:30PM BIG BANG THEORY rerun, while THE VAMPIRE DIARIES was on the plus side. Ratings in key demos for the Top 25 original cable […]

  BACKSTROM is no EMPIRE. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

The AUDIENCE MAP series continues with a look at the detailed demographics for ABC’s primetime schedule for this season to date.  As a reminder, the audience shares for 30 distinct gender-age groups are displayed for each program below.  Programs in the chart are grouped by night so you can see the audience flow from 8:00 […]

  NETWORK UPDATE:  Both EMPIRE and AMERICAN IDOL climbed an additional 0.1 in final numbers, as did CRIMINAL MINDS and SVU.  However, THE 100 dipped by 0.1. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): AMERICAN HORROR STORY: FREAK SHOW (FX) gained 0.16 from […]

  EMPIRE keeps climbing. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. FOX:  […]

  NETWORK UPDATE:  Before the STATE OF THE UNION ADDRESS took over, MASTERCHEF JR and THE FLASH each gained 0.1 in the 8PM hour, while PARKS AND RECREATION declined by the same amount (but held its preliminary rating in the 2d half-hour).  Ratings in key demos for the Top 25 original cable telecasts (plus a […]

  NETWORK UPDATE:  SCORPION, CASTLE and CELEBRITY APPRENTICE each gained 0.1 in final numbers. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): Comedy Central’s premiere of THE NIGHTLY SHOW was at 0.45, solidly holding its 0.58 lead-in from THE DAILY SHOW.  ABCFamily’s midseason premieres […]