TELENOVELA didn’t start well. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

  BROADCAST FINALS ABC:  THE PARENT TEST was at 0.29, and a rerun of the WILL TRENT pilot was at 0.18. CBS:  It was an all-NCIS night, and the initial 2 hours hadn;t aired since December 5, with the mothership up 0.09 to 0.56, HAWAII up 0.19 to 0.53, and LA at 0.50. NBC:  AMERICA’S […]

  NETWORK UPDATE:  There were 0.1 boosts for the reruns of SHARK TANK, BLUE BLOODS and HAWAII 5-0. CABLE HIGHLIGHTS:  It was TNT’s turn to air NBA PLAYOFFS and claim the top of Friday cable at 2.27.  Adult Swim’s CHILDRENS HOSPITAL jumped by 0.18 to place 2d at 0.62, but FISHCENTER fell 0.12 to 0.28.  […]

SUNDAY SPORTS.  The second game of an NBA doubleheader on ABC drew decent ratings Sunday (Lakers at Heat), hitting a 5.0 household rating and 10 share in the 54 markets which were able to be measured over the weekend.  (The blizzard in New England and the resulting many power outages forced Nielsen to take the […]

  NETWORK UPDATE:  NBC’s COLLEGE FOOTBALL game adjusted up to 1.0, while ABC’s remained at 1.6.  Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  It was all sports at the top of Saturday’s cable ratings.  ESPN’s afternoon game took the crown at 2.35 (later games were at 2.21/1.10, and the early game was at […]

        NETWORK FINALS:  Things didn’t get better for THURSDAY NIGHT FOOTBALL in finals, which adjusted to 3.4, down 1.1 from last week’s game.  There were no other changes from morning numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The pinch was felt on the NFL […]

  Another weak summer Friday on broadcast TV. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

  NOTE: Several networks had MONDAY NIGHT FOOTBALL preemptions in local markets, so there may be a variance in afternoon finals. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) […]