THE ORIGINALS ended its season quietly. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. […]

The first Sunday night of Olympic coverage averaged a 6.9 adult 18-49 rating on NBC from 7:00-11:00 pm.  This is well below the 7.5 rating on the same night in Turin and even slightly below the relatively weak night in Vancouver (7.0).  Last night’s coverage featured:  Team Ladies’ Free Skate & Ice Dance, Men’s Downhill, […]

  CANDY CRUSH the TV show had an OK debut. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  UPDATE:  As expected, the WINTER OLYMPICS CLOSING CEREMONY and GROWING UP FISHER adjusted to 3.2 and 2.0.  THE AMAZING RACE fell to an even lower all-time low premiere at 1.5, and 60 MINUTES was also down 0.1 to 1.3. SUNDAY CABLE:  As had been previously reported, THE WALKING DEAD (AMC) was its usual giant […]

The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday March 15 and Sunday March 16, 2014. The 56 markets (out of 210 total) cover about 70% of the US television population.   NASCAR 4.1 rating FOX 3:00-3:45 pm Sunday Food City 500 (-5% from 4.3 last year) […]

        NETWORK FINALS:  There were no meaningful adjustments to the preliminary Saturday primetime ratings (i.e., changes that would alter the original rating by at least one-tenth of a point).          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The holiday weekend continued to be sports-heavy.  NFL Network’s […]

  It was a dull week for the broadcast networks, with little variation from the week before.  CBS had the advantage, thanks to the series finale of How I Met Your Mother, giving it a 2.16 average in 18-49s for the week (5 nights same day finals, 2 nights overnights), up 0.08.  ABC followed with […]

  NBC easily took another summer Tuesday. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]