Welcome to Upfronts week, when the broadcast networks (or what’s left of them) announce their Fall schedules and attempt to generate billions of dollars worth of excitement from advertisers.  It’s harder than ever to authoritatively analyze the thought process that goes into a broadcaster’s cancellation, renewal and pick-up decisions, because network ad revenues directly […]

  A solid start for SCHOOLED. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

Broadcast news and late night series ratings available below for this week and the same week last year. You can also search for other available weeks with the link at the bottom of this post. Week 48: November 22-28, 2021 Broadcast News: Current Week Broadcast News: Same Week Last Year   Broadcast Late Night: Current […]

  Small changes. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

        NETWORK FINALS:  THE WORLD SERIES adjusted to 3.4, down half a point from 2017’s Game 3.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Discovery’s GOLD RUSH led Friday cable, up 0.09 to 0.64.  A&E’s LIVE PD dropped 0.04 to 0.55, with the preceding clip […]

The Presidents Day holiday will cause delays for national television ratings (live+same day cable and broadcast) for several days.  As a rule of thumb, national holidays that close banks, stock markets or post offices also impact Nielsen ratings (MLK Day, Presidents Day, Memorial Day, Independence Day, Labor Day, Thanksgiving, Christmas and New Year’s). After this […]

  A typical summer Tuesday. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

          NETWORK FINALS:  The only change from preliminary numbers was a 0.1 boost for AMERICA’S GOT TALENT.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  OWN’s THE HAVES AND HAVE NOTS led the night, down 0.02 from last week to 0.75.  Discovery, back from SHARK WEEK, […]