COLLEGE FOOTBALL had the lead. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

  UPDATE:  The big change came early in the evening, as 60 MINUTES adjusted down 0.6 to 2.0, reflecting the deduction of the time zone viewers who were actually watching NCAA TOURNAMENT coverage.  That overrun rose 0.1 to 4.0, and all the rest of the night’s changes were also a matter of 0.1 up or […]

Sunday preliminary broadcast ratings: 60 Minutes and the CBS 7:00-7:30 half hour specifically inflated by 10 minutes of the end of Masters coverage from 7:00-7:10 pm (mostly the monumentally awkward and amazingly tense ceremony in “Butler Cabin,” where the Green Jacket is awarded).

  NETWORK UPDATE:  AGENTS OF SHIELD narrowly averted this morning’s series low with an 0.1 adjustment upward, but while THE VOICE was also up 0.1, that just put it at a slightly higher series low.  The rest of the morning’s awful numbers remained as-is. TUESDAY CABLE:  TNT led again with NBA PLAYOFF games at 2.0/1.8, […]

NOTE: ABC, CBS and NBC ratings below inflated by local prime time pre-emptions for NFL Monday Night Football (nationally on ESPN): ABC (in Los Angeles), CBS (in Minneapolis) and NBC (in New Orleans). DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), […]

  EMPIRE:  Midseason TBD on FOX THE FACTS:  Think Nashville, but with a hip-hop beat and an A-level pedigree.  Music tycoon Lucious Lyon (Terrence Howard) is dying–although not just yet–and has to decide who between his two sons will inherit his giant company, causing all manner of family scheming.  Complicating things further:  his ex-wife (Taraji […]

  Last week, the glamorous part of the network “Upfronts” took place, largely for viewer and media purposes:  hordes of new shows were announced, stars were trotted out, executives madly spun this past season’s numbers so that every decline looked like a triumph, gala parties were held.  This week, however, the real Upfronts kick into […]

  NETWORK UPDATE:  DATELINE slipped 0.1 from its early number, but CROSSBONES held steady.  On ABC, both WHAT WOULD YOU DO? and the SHARK TANK rerun rose 0.1.  FRIDAY CABLE:  WWE (Syfy) was on top with 0.8, up 0.2 from last week.  DINERS, DRIVE-INS & DIVES (Food Channel) and a History Channel special D-DAY IN […]