>After 2 weeks of smash hit ratings, HBO has inevitably announced the renewal of GAME OF THRONES for a 3rd season. Its 1.9 rating in 18-49s for initial Sunday telecast isn’t quite as high as True Blood‘s gold standard, but considering the comparatively small number of homes with HBO subscriptions, it compares favorably to The […]

> Not at all the way the networks wanted May Sweeps to begin. NBC:  All the hype for 30 ROCK‘s live episode (a very busy half-hour with some great gags) and COMMUNITY‘s self-contained episode-long Law & Order parody bought both shows whopping increases of 0.1 from last week–which, as Mitch Metcalf showed yesterday, is essentially […]

Another night with nothing on network television even scoring a 2 rating.  It’s a virtual guarantee that True Blood, airing in 25% of US homes, will top everything on broadcast television for the evening. ABC:  The network earned the nightly win, with both SECRET MILLIONAIRE and EXTREME MAKEOVER: WEIGHT LOSS EDITION at 1.5.  That was […]

An abysmal night of television Friday night for the most part, with the top-rated broadcast network (ABC) averaging a 1.1 preliminary Adult 18-49 rating.  NBC was a close second at a 1.0 rating from 8-11 pm, but NBC News distinguished itself in the 10 pm hour with adept coverage of the Jerry Sandusky guilty verdicts […]

Note: NFL Preseason pre-emptions continue, especially on CBS Saturday. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS […]

FOX’s coverage of the Major League Baseball All-Star Game is averaging a 2.9 preliminary rating with Adults 18-49.  Remember, that fast nationals do not correctly measure live sports programming.  After the west coast is properly counted in the official nationals, FOX could be looking at a 3.2 or 3.3 rating for the game.  I guess that would […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings […]

  Not many people will mourn THE KILLING.  AMC’s serialized mystery saga began with a great head of steam, and seemed poised to become the network’s next big show, but it became increasingly frustrating to watch.  Its signature blunder was not solving the Rosie Larsen murder after its initial 13 hours, as it seemed to […]