DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

The second Friday of the new season was down 16% in the fast nationals from last year (4.7 rating with Adults 18-49 TOTAL for the four broadcast network versus 5.6 the same night in 2011). It’s pretty much a disaster for CBS and FOX on this night.  CBS has plunged 31% on the night from […]

  REVOLUTION showrunner/creator Eric Kripke said a lot of the right things at tonight’s PaleyFest session for his show.  Kripke told the crowd that with the series universe having been established, when the show returns from hiatus on March 25, it will be faster-paced and more heavily-plotted, with an increasing number of twists rooted in […]

  UPDATE:  The NCAA TOURNAMENT games on CBS adjusted to 1.0/1.3.  HART OF DIXIE lost 0.1 in final numbers, lessening its chances of survival.  SHARK TANK and 20/20 went up 0.1. FRIDAY CABLE:  The NCAA TOURNAMENT primetime game on TNT (Providence/North Carolina) outrated its broadcast competition (Wichita State/Cal Poly) with 1.2.  Other NCAA games on […]

We spend a lot of time talking about demographics such as adults 18-49 or women 18-34, but those groups are still fairly broad abstractions of the television audience, which of course is made up of individual people.  Although we can’t yet talk about individual viewing behavior, we can in fact look at the audience with […]

      NETWORK FINALS:  LAST MAN STANDING and SHARK TANK each gained 0.1 in final numbers, as did BLUE BLOODS.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TBS’s telecast of the Blue Jays vs. Indians BASEBALL PLAYOFFS game led Friday cable at 1.10.  Discovery’s GOLD RUSH returned […]

        NETWORK FINALS:  It was a veritable bonanza of extra tenths, as THIS IS US, THE MIDDLE, NEW GIRL, THE MICK and THE WALL all gained 0.1 in final numbers         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  On Bravo, LADIES OF LONDON dropped 0.06 to […]

  NETWORK UPDATE:  SUNDAY NIGHT FOOTBALL adjusted to 8.4 in final numbers, up 0.2 from last week (which faced the World Series).  Post-football adjustment, 60 MINUTES lost 0.4, and MADAM SECRETARY dipped 0.1.  In addition, FAMILY GUY and ONCE UPON A TIME each gained 0.1. Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  […]