BH90210 continued downward. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

  MOONRISE KINGDOM:  Worth A Ticket – The Kingdom is Wes Anderson’s     Wes Anderson seemed to find the perfect vehicle for his particular form of brilliance with 2009’s stop-motion animated Fantastic Mr. Fox, a spectacularly designed, witty and surprisingly moving piece of jewel-like aritificiality.  Unfortunately, Mr. Fox wasn’t a success at the boxoffice […]

  OPENINGS:  For both 3 DAYS TO KILL (Relativity) and POMPEII (TriStar/Sony/FilmDistrict), the only hope of salvation lies overseas.  3 Days, at least, has a relatively low production cost, but even if the reported $28M figure is accurate, its $12.3M US weekend won’t get it anywhere near recoupment of its worldwide marketing expenses.  Things are […]

>ShowBuzzDaily’s PROMO WATCH shows that FOX really has to suffer through the Postseason.  Last night FOX had to air two 30-second generic promos for the Postseason itself (no days and times mentioned, just FOX and TBS network names at the end).  The MLB broadcasters are contractually obligated to carry these spots, and they come at […]

  Viewers have already checked out of the season. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  MARRY ME:  Tuesday 9PM on NBC THE FACTS:  Happy Endings creator David Caspe reunites with Casey Wilson, one of that show’s stars, for a rom-com that pairs her with Ken Marino, as a longtime couple who finally get engaged. WHAT’S IT SAYING:  The NBC quirky single-camera rom-com brand is in good hands:  Happy Endings […]

  A low night for THE SIMPSONS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

> This weekend will be dominated not surprisingly by the third Transformers film, while two romantic comedies will try to get off the ground.  Overall, the weekend is looking like it will be up over last year. Opening at 4,011 theaters, Transformers: Dark of the Moon should average a strong $20,800 per theater (for $83.5 […]