Viewers aren’t excited about gymnastics yet. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. […]

  CBS has won the competition to carry 8 fall NFL games on Thursday nights.  Price wasn’t disclosed, but the network is believed to be paying in the neighborhood of $300M for the games, or about $37.5M per game.  (All the broadcast networks and several cablers bid for the rights, as reportedly did Google.)  In […]

  BROADCAST FINALS ABC:  A run of the original pilot for THE MANDALORIAN (to coincide with the new season starting this week on Disney+) was at 0.29.  20/20 was up 0.03 to 0.34. CBS:  SWAT fell 0.13 to 0.33, followed by reruns at 0.21/0.20. NBC:  LOPEZ VS LOPEZ ticked down to 0.26, YOUNG ROCK gained […]

> The eighth weekend of 2012 is another solid one, running 18% ahead of last year’s same weekend and 22% ahead of the multi-year average for this weekend.  This is the third weekend in a row that 2012 volume beats both the easy target of last year’s depressed levels as well as the more difficult […]

Thursday night’s Winter Olympic coverage from Sochi averaged a 5.9 adult 18-49 rating in the fast nationals from 8-11 pm on NBC.  This is down one tenth from last Thursday’s first-ever Opening Ceremony-eve coverage (a 6.0 rating when no medals where at stake).  Also, last night’s coverage was slightly behind the the same night in […]

  BROADCAST FINALS ABC:  The line-up was preempted last week for the Oscars, and returned with AMERICA’S FUNNIEST HOME VIDEOS down 0.25 to 0.47, AMERICAN IDOL down 0.13 to 0.59, and THE COMPANY YOU KEEP up 0.04 to 0.27.  CBS:  60 MINUTES benefitted from afternoon NCAA TOURNAMENT games at 1.43/2.40/2.64 and rose four-tenths to 0.93.  […]

>Well, AWAKE certainly has an open field competitively tonight.  The heavily-promoted premiere of the new NBC drama (averaging over 40 seconds of on-air promotion time per hour on NBC for weeks) faces a repeat The Mentalist on CBS (which follows a repeat Person of Interest) and a very soft entry on ABC, a repeat of […]

Here are the weekend sports ratings for Saturday and Sunday July 16-17, 2016.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 150K P2+).  Programs are grouped by sport and ranked within each sport by P2+ audience size.   For comparison, here is the same chart for the same weekend last year, July […]