OPENINGS:  NIGHTCRAWLER (Open Road) and Ouija are in a dead heat for the weekend title, with Nightcrawler claiming a temporary $9000 edge at $10.909M.  We won’t know the real winner until tomorrow, but Ouija is already admitting a 52% Sunday drop, while Nightcrawler maintains that it will only fall 35% today.  That number is […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). A horrific night for network TV Saturday, when even college football could […]

Based on Friday’s grosses, weekend #44 of 2014 looks like $82 million for the top 12 films Friday-Sunday, down 33% the norm for this weekend ($123 million), which admittedly does not usually have Halloween ruining it by falling on Friday. Opening at 2,766 theaters, Nightcrawler from Open Road Films grossed $3.2 million Friday and $4.7 million […]

  The movie business rebounded from Halloween on Saturday, with substantial gains for just about everything.  Somewhat surprisingly, the second weekend of OUIJA (Blumhouse/Universal) is challenging the new release NIGHTCRAWLER (Open Road) for the diminished weekend’s honors.  Ouija overperformed early estimates on Friday, pulling ahead with $3.5M to Nightcrawler‘s $3.2M.  According to preliminary numbers at […]

Based on Friday’s grosses, weekend #44 of 2014 looks like $76 million for the top 12 films Friday-Sunday, down a big 38% the norm for this weekend ($123 million), which admittedly does not usually have Halloween ruining it by falling on Friday. Opening at 2,766 theaters, Nightcrawler from Open Road Films grossed $3.2 million Friday and […]

  The networks found little that was tasty in their Halloween bags last night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

  Halloween is a terrifying holiday for studios and theatre owners, because the young adult audience that both count on have better things to do that night–and it’s particularly bad when the holiday falls on a Friday, interfering with new openings.  As a result, hardly anyone dared premiere a new movie this weekend.  That turned […]

  After last night’s atrocious 0.9/0.7 pairing, it was clear that the writing on the wall for NBC’s BAD JUDGE and A TO Z was scrawled in blood.  The network chose Halloween afternoon to announce the burials.  Those very few who enjoyed the shows needn’t start weeping just yet, though:  since The Blacklist was already […]