DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). RIO OLYMPIC RATINGS So Far Compared to Previous Summer Games: ###

        NETWORK FINALS:  BROKE and the reruns of YOUNG SHELDON and MOM gained 0.1 in final numbers, while DON’T and LABOR OF LOVE lost the same.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  MTV led Thursday cable, with JERSEY SHORE down a tick to 0.45, […]

Weekend #32 of 2016 forecasts for films opening wide and major returning films: NEW FILMS THIS WEEKEND August 5-7, 2016 Critics Positive ($ millions) Opening Weekend Forecast Domestic Total Projection Overseas Total Projection Worldwide Total Projection Suicide Squad WB PG13 32% 130.5 325 475 800 Nine Lives Europa PG n/a 7.5 20 25 45 Note: […]

  See our analysis of the fall line-ups for NBC, FOX, ABC and CBS. In a way, CW got there before anyone else.  The mini-network has been able to make a business out of shrunken linear ratings for years, cobbling together low network license fees, lucrative SVOD deals, an extensive push on streaming, and international sales to produce […]

Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): TBS and TNT’s NCAA FINAL FOUR games had the spotlight on Saturday cable, with TBS scoring 3.25 for Duke vs. Michigan State and 5.48 for Kentucky vs. Wisconsin, and TNT at 1.05/1.44 for the games.  The […]

        NETWORK FINALS:  There were no changes from the preliminary morning ratings.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA doubleheader was at 0.72 (Houston vs. Clippers)/0.40 (San Antonio vs. Philadelphia), preceded by a COLLEGE BASKETBALL game at 0.24.  A&E’s LIVE PD slipped 0.02 […]

Scandal takes the next step. ABC:  Over the past few weeks, SCANDAL has been rocketing into a Season 2 hit, and with last night’s typically deliriously nutty hour (good coup d’etat vs bad coup d’etat!), it zoomed to a new high, up 0.4 to 2.8.  That gave it a dominant win for the hour, and […]

Based on Friday’s grosses, weekend #4 of 2015 looks like $143 million for the top 12 films Friday-Sunday, well above the norm for the fourth weekend of the year, which usually struggles to get above $100 million.  (See complete weekend track below.)  All credit goes to American Sniper, which is truly extraordinary.  As for the […]