Based on Friday’s and Saturday’s grosses, weekend #8 of 2015 looks like $106 million for the top 12 films Friday-Sunday, a little softer than it looked yesterday but still somewhat above the norms for this weekend.   Opening at 2,755 theaters Friday, McFarland, USA from Disney is on track for an $11.3 million opening three-day weekend (now slightly […]

  AMC:  If a 6% decline to 4.9 (plus 1.7 for the 10PM rebroadcast) can be considered an “off” week, then THE WALKING DEAD was off this Sunday.  That 6.6 total will still be second only to Sunday Night Football in all of television for the week, although football’s lead is more lopsided this week, […]

  Today’s announcement by NBC that GUYS WITH KIDS has received a 4-episode back order (making for a season total of 17 episodes) seems to require some note. In last night’s ratings, Guys had a 1.3 rating in 18-49s.  1.3!  The network is trying to spin this as admirable because it’s held steady with lousy […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]

Last night ABC dominated primetime with a preliminary 4.4 adult 18-49 rating for Notre Dame at USC.  The convincing victory for the Fighting Irish sealed a perfect 12-0 undefeated season and reserved a spot in the national championship game in January.  The game’s rating will go up to around a 5.1 in the official nationals […]

> Worth A Ticket. Of all the “Friends” who kept America company in its collective living room for a decade, David Schwimmer has taken the most concerted step away from the work that made him famous.  While Courtney Cox, Matthew Perry, Matt LeBlanc and Lisa Kudrow have mostly continued in TV comedy, and Jennifer Aniston’s […]

  Despite the addition of 3D and IMAX screens with their increased ticket prices, the opening day result for INSURGENT (Summit/Lionsgate) was below the start for last year’s Divergent, according to preliminary numbers at Deadline, with $21M compared to $22.8M.  That may mean a $48M opening weekend, below Divergent‘s $54.6M–or even less if, like most […]

  SHOWTIME:  HOMELAND has flirted with 24-ness since it went on the air.  It’s in the show’s DNA, given its creators’ resumes and the overlapping subject matter.  This week, barring a startling reversal in the last 2 episodes of the season, it seemed to succumb.  The sight of Carrie handcuffed to a pipe in an […]