SHOWTIME:  The season finale of HOMELAND climbed by 300K total viewers and 0.1 in the 18-49 demo to 2.4M/0.9.   The MASTERS OF SEX finale was more subdued, holding even at 1.2M total viewers but declining 0.4 in the demo to 0.4. USA:  The 2-hour PSYCH musical special did nicely, above its most recent regular episode […]

Here are the weekend sports ratings for Saturday and Sunday February 24-25, 2018.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 300K P2+).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the same chart for the same weekend last year, February 25-26, […]

  As holidays go, the 4th of July isn’t a bright one for moviegoing, and when it falls on a Friday, the result is a weekend no better than usual (the days before and after compensate for the holiday itself).  That held true this year as well, especially because the other studios showed more deference […]

  The news didn’t get better for any of the weekend’s openings on Saturday, according to early numbers at Deadline–and that’s before the effect, if any, of Sunday’s east coast storms.  ARGO (Warners) beat them all with its 3rd weekend $12.5M, down under 25% from last weekend.  CLOUD ATLAS (Warners) was considerably behind, struggling to […]

> FOX is yanking its low-rated (and terrible) I HATE MY TEENAGE DAUGHTER from the schedule after Glee returns from hiatus and the network’s 4-sitcom Tuesdays end.  The original plan had been for Teenage Daughter to shift in early April to Wednesdays at 9:30PM, following 90-minute American Idols, but instead Idol will run 2-hour episodes […]

  Last week’s arrivals slipped. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

  OPENINGS:  NIGHT SCHOOL (Perfect World/Universal) had a surprising 18% Saturday bump (by comparison, both Central Intelligence and Girls Trip dropped 4% on their first Saturdays), suggesting that it’s appealing to a family audience.  That pushed the weekend to $28M, still not in the top rank of Kevin Hart openings ($34-35M for Get Hard, Ride […]

        NETWORK FINALS:  The 9PM rerun of THE GOLDBERGS lost 0.1 in final numbers, and the BRAD PAISLEY special rerun, broken out from the NFL part of the hour, was at 0.8.  CBS’s NFL game adjusted to 8.9.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  […]