OPENINGS:  This year’s Saturday night Valentine’s Day worked out well for everyone this weekend, but especially for FIFTY SHADES OF GREY (Universal/Focus).  The prospect of some kink refreshed the movie’s audience from Friday’s fan-girls to a horde of couples, and the result was that despite the huge $30.3M opening day, the box office went […]

Halloween always depresses television usage levels of 2-34 year-olds, but last night it looks like 35-49 year-olds also took the night off from watching TV in greater than normal numbers.  Just an awful night for network TV, with season lows reached on various shows.  FOX won the night with only a 2.7 adult 18-49 rating, […]

  It was a good night for comedy. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

That didn’t take long. ABC:  At twin 1.6s, LAST MAN STANDING and MALIBU COUNTRY are still “hits” by Friday standards.  (Just ask NBC, which has been calling Grimm a hit for a year and a half with ratings at that level.)  But they’re way down from last week’s 2.0 and 2.3, and that’s with NBC […]

  IN AN INSTANT may not be around that long. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

Over the weekend football continued to dominate the afternoon sports daypart.  On Saturday, college football filled the air, but only one game broke out: Stanford upsetting Oregon in prime time on ABC.  The other big upset (Kansas State at Baylor) aired opposite it on ESPN, but the game never really got off the ground since […]

  DANCING WITH THE STARS lost the beat. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

This weekend is normally dead.  On average, last weekend (the three days after Thanksgiving) is the 7th busiest of the year, while this weekend (the first in December) is normally ranked 50th in terms of volume.  Last year, there were no wide releases on the comparable weekend, and two years ago only one film was […]