DON’T BE AFRAID OF THE DARK – Not Even For Free:  No, Really–Don’t Be Afraid     FilmDistrict has gone out of its way to identify co-writer/co-producer Guillermo del Toro with DON’T BE AFRAID OF THE DARK, to the extent that from the marketing, one could easily fail to realize that the movie is […]

  The 9-1-1 spin-off didn’t live up to its parent. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  GET OUT (Blumhouse/Universal) is the latest hit from the prolific low-budget horror production company that still has Split in the market, off to a fast start according to preliminary numbers at Deadline with $10.5M on Friday (including $1.8M from Thursday night).  Unlike most titles in the genre, Get Out also boasts terrific reviews (an […]

    THE MUPPETS:  Watch It At Home – Nonstop Cuteness   When it was announced that Disney’s new movie of THE MUPPETS (the Mouse House bought the entire franchise from Jim Henson’s company some years ago) was going to be written by Jason Segel and Nicholas Stoller, previously behind Forgetting Sarah Marshall (and Stoller […]

WORLDWIDE STUDIO SCORECARD.  Here is an updated look at the 2019 film slates by studios (films entering wide release in the 2019 calendar year), including worldwide box office for those films during 2020. We will begin the track of the 2020 slate soon. BOX OFFICE. Looking at North American box office, 2020 is now +18% […]

  OPENINGS:  NO GOOD DEED (Screen Gems/Sony) hit in a big way with an unexpected $24.5M start.  That’s not quite the equal of 2009’s Obsessed ($28.6M), but it’s close enough.  And while Obsessed had to contend with the opening of X-Men Origins: Wolverine in its 2d weekend, No Good Deed will face much less blockbusterish […]

      ACT OF VALOR:  Watch It At Home –  Fast Forward When They’re Not Shooting   If there were a genuine national military crisis, and a small group of expert soldiers were needed to protect the interests of the country, would you want George Clooney or Brad Pitt behind the triggers of those […]

WORLDWIDE STUDIO SCORECARD.  Here is a first look at the 2020 film slates by studios (films entering wide release in the 2020 calendar year). BOX OFFICE. Looking at North American box office, 2020 is now +14% above last year’s comparable span but -7% below this point averaged over the past four years ($1.110 billion).  Over […]