On Sunday mornings, the devout go to church, and movie studios lie.  (There’s not much overlap between the two groups.)  The studios lie (or fudge, if you’re sensitive about the L Word), fundamentally, because they can get away with it:  when “estimated” box office returns are announced on Sunday mornings, they’re simply repeated–one might […]

Based on Friday’s and Saturday’s grosses, weekend #7 of 2014 now looks like $160 million for the top 12 films Friday-Sunday, much lower than yesterday’s estimate ($171 million) but still 22% ahead of this weekend’s average the past several years.  Saturday was not kind to three of the four new movies (except RoboCop).  We know […]

Based on Friday’s and Saturday’s grosses, weekend #38 of 2014 now looks like $93 million for the top 12 films Friday-Sunday, 8% above the norm for this weekend ($86 million) and up a bit from yesterday’s estimate ($91 million). Opening at 3,604 theaters, The Maze Runner from 20th Century Fox grossed $11.3 million Friday and […]

Based on Friday’s grosses, weekend #17 of 2015 looks like $88 million for the top 12 films Friday-Sunday, better than it looked yesterday ($81 million) but still below the norm for this weekend.  A solid Saturday lifted the weekend estimates for most films at least somewhat, but the weekend rankings did not change materially. Opening at […]

  OPENINGS:  RISEN (Affirm/Columbia/Sony) topped the weekend’s arrivals with an $11.8M start that was above the $11.4M for War Room and the $9.2M for God’s Not Dead, although it was well below Heaven Is For Real‘s $22.5M.  The Christian genre has tremendous multiples–both God’s and War Room ended up at 6x their opening weekends–and Risen […]

  OPENINGS:  BOO! A MADEA HALLOWEEN (Lionsgate) took the weekend with $27.6M, Tyler Perry’s biggest start since the $29.3M for 2010’s Why Did I Get Married Too.  Perry’s movies tend to run out of steam quickly, but Boo had an encouraging 24% Saturday bump, and even if Boo only reaches $60M in the US (and […]

  OPENINGS:  WINCHESTER (CBS/Lionsgate) didn’t benefit from having the weekend to itself, with a $9.3M opening that was undistinguished even by the standards of low-budget horror Super Bowl Weekend arrivals.  (The Messengers: $14.7M, Rings:  $13M, Darkness Falls:  $12M, The Uninvited: $10.3M, to name a few.)  It might reach $20M or so in the US, which […]

  VENOM (Tencent/Columbia/Sony) easily set a new October opening record with a studio-reported $80M weekend, far ahead of Gravity‘s $55.8M.  However, Venom dropped 19% on Saturday, worse than Thor: The Dark World (1% increase), Doctor Strange (4% drop) and even Justice League (15% drop), although certainly far better than the 38%/41% plunges for Batman v. […]