OPENINGS:  THE BATMAN (DC/Warners) was the first event movie to open in 3 months, and the market responded with a $128.5M weekend, the 2nd-highest of the pandemic era (although not close to Spider-Man: No Way Home‘s $260.1M start).  About $4M of that number is attributable to AMC’s new “variable pricing” policy, hiking the ticket […]

  OPENINGS:  GHOSTBUSTERS (Village Roadshow/Columbia/Sony) is reporting a $46M weekend (that number assumes the lowest Sunday drop in the Top 10, so it may come down a bit in finals), about 10% higher than the start for Independence Day: Resurgence and 20% higher than The Legend of Tarzan, all on similar $275M+ production/marketing budgets.  None […]

Based on Friday’s  and Saturday’s grosses, Weekend #50 of 2013 looks like $139 million for the top 12 films from Friday-Sunday, not as strong as we had forecast and down $5 million from yesterday’s estimate but still up double digits in terms of percent increase over comparable weekends the past several years.   Opening at […]

  OPENINGS:  The limits of the pandemic-era box office, not to mention the historically lowest-grossing holiday weekend of the year, were tossed aside by the super powers of the MCU, as SHANG-CHI AND THE LEGEND OF THE 10 RINGS (Marvel/Disney) obliterated the previous Labor Day weekend record ($26.4M/$30.6M for the 2007 edition of Halloween) with […]

  OPENINGS:  MAGIC MIKE’S LAST DANCE (Warners) was produced as an HBO Max original, and then the new Warners ownership decided to give it a mid-level theatrical release in 1500 theaters.  The result was an $8.2M weekend, considerably below the $12.9M launch of Magic Mike XXL in 2015 (at 3355 theaters).  XXL had a leggy […]

  OPENINGS:  Even in healthy times, Super Bowl weekend isn’t a fertile time for movie openings, the exceptions being counterprogramming like 2008’s Hannah Montana concert movie.  In that vein, this weekend featured the limited release of the animated EARWIG AND THE WITCH (GKids) at 430 theatres, for a $100K total that translated into a $230 […]

Wow.  It’s time to haul out the superlatives and the sports cliches like grand slam and buzzer-beating three-point shot.  Marvel’s The Avengers is headed for a $200 million opening weekend, shattering the record previously held by Harry Potter and the Deathly Hallows Part 2 ($169.2 million).  Beating a record by 18% is truly extraordinary.  While […]

Based on Friday’s and Saturday’s grosses, weekend #39 of 2014 looks like $99 million for the top 12 films Friday-Sunday, 5% above the norm for this weekend ($95 million) and just a shade under yesterday’s estimate ($100 million). Opening at 3,236 theaters, The Equalizer from Sony grossed $12.6 million Friday and $13.6 million Saturday, now […]