OPENINGS:  ARTHUR THE KING (Lionsgate) was clearly hoping to emulate the sleeper success of 2022’s Dog, which ran a $14.9M opening into $61.8M in the US.  However, the Mark Wahlberg vehicle came up very short with a $7.5M start.  Production/marketing costs are reportedly $60M, which will make for a tough road to profit.  Arthur […]

    So that happened. THE AVENGERS:  Whenever a Sunday estimate just barely crosses a milestone threshold, it’s subject to adjustment on Monday, but whether the final number turns out to be $196M or $202M is a matter for headline writers–in any case, anything in the neighborhood of the $200.3M estimate is staggering, not to […]

> With one startling exception and a couple of smaller ones, the holiday crop of movies declined on Saturday and are expected to recover on New Year’s Day. PARAMOUNT:  MISSION: IMPOSSIBLE – GHOST PROTOCOL went down 18% and is expected to rise 33% today.  It should hit $142M by the end of the 4-day holiday […]

  OPENINGS:  Everything stayed pretty much as is after Monday’s estimates were released.  THE POSSESSION (Lionsgate) has the #2 Labor Day 4-day opening weekend with $21.3M.  LAWLESS (Weinstein Company) is trying to stay ahead of last year’s The Debt, and is currently claiming to be $148,400 in front over 4 days–we’ll find out tomorrow if that’s […]

  OPENINGS:  As usual with new arrivals, the eager studios behind GI JOE: RETALIATION (Paramount/MGM) have claimed a low Sunday decline (2d lowest in the Top 10), so the $41.2M weekend and $51.7M opening 4 days could slip a bit when final numbers are released tomorrow–and even if they don’t, that 4 day figure is […]

  OPENINGS:  If a movie like THE BUTLER (Weinstein) can make back most of its production cost in a single weekend (and The Help did the same 2 years ago), why aren’t there more movies like The Butler?  The answer is the other side of the coin of “Why are there so many action-fantasy adventure […]

  Truth be told, “weekend” box office doesn’t mean much in a week where Friday/Saturday/Sunday are no stronger than the weekdays that surround them, and virtually all the openings took place on Wednesday.  (Also, morning estimates aren’t very different from the preliminary numbers we posted last night.)  Nevertheless, a few thoughts. OPENINGS:  THE WOLF OF […]

  OPENINGS:  THE AMAZING SPIDER-MAN 2 (Sony) is still several days from its US opening, but the superhero spectacle already has $132M in the bank after a $67.2M 2d weekend in 42 international territories–which don’t yet include such lucrative areas as China, Brazil and France.  It should be over $150M before any US ticketbuyer has […]