OPENINGS:  Box office receipts for Mothers Day haven’t been counted yet, but SNATCHED (TSG/20th) is assuming (probably justifiably) that it will be the holiday choice, which brings the studio’s weekend estimate to $17.5M.  That’s still 43% below the start for Trainwreck, and with roughly $125M in production/marketing costs, it’s going to be an uphill […]

  OPENINGS:  If a movie like THE BUTLER (Weinstein) can make back most of its production cost in a single weekend (and The Help did the same 2 years ago), why aren’t there more movies like The Butler?  The answer is the other side of the coin of “Why are there so many action-fantasy adventure […]

  OPENINGS:  Things didn’t get better for ALLEGIANT (Summit/Lionsgate) as the weekend went on.  Its $29.1M opening was down an awful 44% from the $52.3M for Insurgent, and with massive competition arriving next week and word of mouth that’s likely to be terrible, it may struggle to get past $75M in the US.  As we […]

Weekend #7 of 2014 is looking like a great $184 million for the top 12 films, a 40% increase over the average for this weekend the past several years.  The Lego Movie will dominate the box office in its second weekend, but also two new films are set to open to $25 million or more. […]

  ALADDIN (Disney) marked a rebound from the opening day of Dumbo, with preliminary numbers at Deadline projecting $30.8M on Friday (including $7M from Thursday afternoon/evening), compared to $15.3M for Dumbo.  The Memorial Day holiday will provide an extra boost, so the 3-day weekend should be around $86M, with $106M by Monday.  Aladdin wasn’t cheap, […]

  OPENINGS:  ANT-MAN (Marvel/Disney) is claiming a very low 18% Sunday drop in order to reach a $58M weekend estimate, so that number may shrink on Monday.  Even at $58M, Ant-Man opened in the same range as Superman Returns ($52.5M), The Incredible Hulk ($55.4M) and The Green Lantern ($53.2M), all of which stopped their franchises–at […]

  THE DARK TOWER (MRC/Columbia/Sony) will probably win the weekend, but in unimpressive fashion.  It had a $7.7M opening day (including $1.8M from Thursday night), putting it on track for a $19M weekend.  The production budget was reportedly kept reasonable in the $60Ms, but Sony gave it an A-level marketing campaign, which will put total […]

  OPENINGS:  RISEN (Affirm/Columbia/Sony) topped the weekend’s arrivals with an $11.8M start that was above the $11.4M for War Room and the $9.2M for God’s Not Dead, although it was well below Heaven Is For Real‘s $22.5M.  The Christian genre has tremendous multiples–both God’s and War Room ended up at 6x their opening weekends–and Risen […]