OPENINGS:  EVIL DEAD RISE (Warners) modestly exceeded expectations with $23.5M, although that was still below the franchise’s last reboot in 2013 at $25.8M (which only reached a $54.2M total in the US and didn’t spawn a sequel).  Horror has become the most dependable genre in Hollywood, and Evil Dead Rise is the only one […]

  OPENINGS:  The musical remake of MEAN GIRLS (Paramount) was within expectations at $28M for the 3-day weekend ($32M is anticipated with the inclusion of Monday’s MLK Day holiday).  The film, which was originally developed for streaming, had a moderate budget, so it should be on its way to a fair amount of profit.  The […]

>The fifth weekend of the year should generate about $84 million for the top 12 films — up 15% from last year’s comparable weekend but down a similar percentage from a “normal” weekend this time of year.  Three new films open this weekend to positive reviews, but none of the three should gross more than […]

> Two new comedies (one adult and one family-oriented) duke it out this weekend, while Transformers: Dark of the Moon will remain on top.  The weekend as a whole should be down versus last year.   Opening at around 2,900 theaters, Horrible Bosses should average a solid $9,200 per theater (for $26.5 million for Friday-Sunday).  […]

This weekend will be respectable — the top 12 films should total around $93 million, very typical for this weekend most years, although down 13% from last year when Moneyball and Dolphin Tale both opened.  Four films from very different genres open this weekend, none of which should break out significantly.  Also, The Master expands […]

Iron Man 3 will push the 18th weekend of the year to well over $210 million for the top 12 films, fully 19% better than the average for the comparable weekends recently but still 15% below the same weekend last year, when The Avengers exploded. Opening at over 4,000 theaters Friday (a very high theater […]

The 41st weekend of the year is looking like a fairly soft $106 million for the top 12 films, down 13% from this weekend last year but down a more moderate 5% from the multi-year average for this weekend. Opening at over 3,000 theaters Friday (slightly above the 2,886 average theater count for opening weekends […]

  OPENINGS:  NON-STOP (Universal) had the Friday lead with $10M, but that doesn’t mean it’ll take the weekend.  In any case, Universal’s investment will pay off handsomely–it covered only $12M of the budget for US rights (plus marketing costs in its territory, of course), and a likely weekend in the high $20Ms should mean US […]