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EARLY FRIDAY BOX OFFICE: “Inferno” In Ashes, “Jack Reacher” Collapses, “Moonlight” Expands

Posted October 29, 2016 by Mitch Salem

  INFERNO (LStar/Columbia/Sony) was expected to earn less than The Da Vinci Code ($217.5M US/$540.7M overseas) and Angels & Demons ($133.4M/$352.6M), which is why Sony spent $75M less to produce the new film.  But that still leaves $200M in production/marketing costs, and Inferno is flopping too badly to have much chance of profit.  According to […]

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EARLY FRIDAY BOX OFFICE: All Lions & Tigers & Bears As “Jungle Book” Devours “Keanu,” “Mother’s Day”

Posted April 30, 2016 by Mitch Salem

  With summer blockbuster season just days away, none of the studios brought their A game this weekend.  KEANU (New Line/Warners) isn’t going to do for Keegan Michael-Key and Jordan Peele what Trainwreck did for Comedy Central colleague Amy Schumer:  Trainwreck earned $10.7M on its opening day, and based on preliminary numbers at Deadline, Keanu […]

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EARLY FRIDAY BOX OFFICE: “Last Jedi” Rules Holiday, “Jumanji” Solid, “Pitch Perfect 3″” OK, “Greatest Showman,” “Downsizing” & “Father Figures” Flop

Posted December 23, 2017 by Mitch Salem

  A general note:  the last time December 22 fell on a Friday was in 2006, and a look at that year indicates what box office patterns may be between now and January 1.  We can expect most films to have a relatively mild Saturday uptick (up to 30%) then plunge by 50% or so […]

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BEHIND THE FRIDAY BOX OFFICE – 11/15/13

Posted November 16, 2013 by Mitch Salem

  OPENINGS:  THE BEST MAN HOLIDAY (Universal) took advantage of being the only new movie in the market and nosed ahead of Thor on Friday, $10.7M to $10.5M.  That lead won’t hold for the rest of the weekend, but it’s still a great result for Best Man, which should end up with a weekend total […]

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Behind the Friday Box Office – 5/16/14

Posted May 17, 2014 by Mitch Salem

  OPENINGS:  GODZILLA (Warners/Legendary) had the opening of its dreams with $38.5M on Friday (including $9.3M from Thursday night)–higher than the openings for The Amazing Spider-Man 2 ($35.2M) and Captain America: The Winter Soldier ($36.9M).  The latter had a $95M weekend, so Godzilla is on track for $98M–but don’t be surprised if Warners seizes the opportunity […]

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BEHIND THE FRIDAY BOX OFFICE – 9/20/13

Posted September 21, 2013 by Mitch Salem

  OPENINGS:  PRISONERS (Warners) came in at $7M on Friday, a bit less than the initial $7.5M estimate.  That could indicate cooling word-of-mouth as the evening went on, or just overenthusiastic estimators.  The number is still above Argo‘s $5.9M start but it’s below the $8.3M for The Town, two other adult thrillers Warners released in […]

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BEHIND THE FRIDAY BOXOFFICE – 1/11/13

Posted January 12, 2013 by Mitch Salem

  OPENINGS:  ZERO DARK THIRTY (Sony) expanded to coincide with its Oscar nominations, and the strategy worked as planned, with the acclaimed (and, in some circles, attacked) drama easily carrying Friday with $9M, on its way to $25-27M for the weekend. It’s a massive embarrassment for GANGSTER SQUAD (Warners) that it was beaten by the […]

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SHOWBUZZDAILY FRIDAY BOXOFFICE SCORECARD – 4/27/12

Posted April 28, 2012 by Mitch Salem

> Hollywood, like teen girls before a Twilight opening, counts the hours until THE AVENGERS arrives. OPENINGS:  Universal badly miscalculated when it scheduled THE FIVE-YEAR ENGAGEMENT for a weekend when Think Like A Man and The Lucky One were both available for the romance market.  The movie was moderately budgeted (although it had a substantial […]

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