Well, bah humbug. OPENINGS:  Start the spin machine:  THE HOBBIT: THE DESOLATION OF SMAUG (Warners/MGM) has opened with $31.1M, $6M below the start for last year’s An Unexpected Journey.  That’s more than a 15% drop, and if it continued throughout the weekend, Smaug could end up with a total around $70M.  However, the bulk […]

  After 2 weeks of unexpectedly smash hits, the dog days of summer attacked multiplexes with a vengeance. OPENINGS:  THE EXPENDABLES 3 (Lionsgate) squeezed ahead of Let’s Be Cops on Friday, $5.8M (including $875K from Thursday night) to $5.6M, but since this was Expendables‘ opening night and Cops had started on Wednesday, the likelihood is […]

  The real world, in the form of terrible reviews and dim word of mouth, caught up with BATMAN V. SUPERMAN: DAWN OF JUSTICE (DC/RatPac/Warners) on Friday.  Actually, the signs had been there since midweek, although Warners and its box office pets had obscured the fact for a few days by comparing the daily results […]

  There were no new openings for New Year’s weekend, and not much in the way of surprises among the returning titles.  ROGUE ONE (Lucasfilm/Disney) continued its ride through the holidays with $18.1M on Friday according to preliminary numbers at Deadline.  That’s up about 8% from Thursday, and business should go down on New Year’s […]

  THE MEG (Gravity/Warners) appears to be having the opposite box office experience from what we’ve come to associate with US/China action movies.  In the US, it’s overperforming, perhaps helped by a calendar slot a week after Discovery’s yearly Shark Week:  preliminary numbers at Deadline estimate opening day at $16.5M ($4M from Thursday night), which […]

  It’s too soon to tell just how GODZILLA: KING OF THE MONSTERS (Legendary/Warners) will fare based on its $19.7M opening day (including $6.3M from Thursday), per preliminary numbers at Deadline.  The reason is that the two previous installments of what Warners calls its “Monsterverse” have had strikingly divergent trajectories at the US box office.  […]

> The 10% drop for CARS 2 on Saturday is unusual, but by no means unheard of, for a big animated film (Toy Story 3 and Wall-E had similar drops, and they worked out OK).  Any additional slippage on Sunday beyond the 19% Disney is projecting, though, could be cause for concern.  The similar Saturday […]

> A surprisingly strong start for 2 low-budget arrivals, although the upside is limited by tomorrow’s Super Bowl. OPENINGS:  CHRONICLE (20th) had a slight $350K edge over THE WOMAN IN BLACK (CBS Films) on Friday, and both are in frontloaded genres, appealing to young men and young women, respectively.  Young men are more likely to […]