None of the weekend’s openings were expected to come near last week’s blockbuster opening, and none will.  The target Christian audience is turning out for RISEN (Affirm/Columbia/Sony), with preliminary numbers at Deadline putting it at $4.25M for Friday.  Given its demographics, Risen should hold well through the weekend, particularly on Sunday, which could give […]

> The sixth weekend of 2012 is actually something to get excited about.  Better than the same weekend last year (yawn) but also stronger than a “typical” weekend for this time of year, looking at the past four years.  A photo finish is in store between Safe House and The Vow (both around $36 million […]

Based on Friday’s grosses, weekend #41 of 2014 looks like a very strong $138 million for the top 12 films Friday-Sunday, 31% above the norm for this weekend ($106 million).   Opening at 2,885 theaters, Dracula Untold from Universal grossed $8.9 million Friday and is on track for a $24.8 million opening three-day weekend (well […]

  Most films will rise this weekend compared to last week, simply because New Year’s Eve is a bigger moviegoing occasion than Christmas Eve.  Generally, box office should rise 20% or so on Saturday, drop around 30% on Sunday, then jump 30-40% on New Year’s Day.  The first two weekends of 2018 should feature relatively […]

  This may be a good time to pause the stories about Disney’s infalliability, and the unstoppable dominance of the Star Wars franchise.  SOLO (Lucasfilm/Disney) is underperforming in a big way, with preliminary numbers at Deadline putting its opening day at $36.5M, extremely frontloaded with $14.1M of that total from Thursday night.  That’s the lowest […]

> The 15th weekend of 2012 is looking like $109 million for the Top 12 films, down 6% from this weekend last year but up 6% from the four-year average for the same weekend.  The Hunger Games is heading for $21 million this weekend, down a terrific 37% this weekend (the drops keep getting smaller: […]

Based on Friday’s grosses, weekend #5 of 2015 looks like $84 million for the top 12 films Friday-Sunday, somewhat above the norm for this weekend but not as strong as our optimistic forecast.   Opening at 2,893 theaters Friday, Project Almanac from Paramount is on track for an $8.2 million opening three-day weekend (well below our $16.5 million […]

Based on Friday’s grosses, weekend #15 of 2014 looks like $143 million for the top 12 films Friday-Sunday, up 28% from the four-year average for this weekend ($112 million) and on its way to record for a mid-April weekend.  Rio 2 and Captain America 2 are fueling the box office, while two smaller films in […]