Although it’s possible for a horror or action movie to make some money over Labor Day weekend, no studio opens a movie it cares about for the holiday that repels moviegoers.  This weekend’s openings won’t change that rule.  THE LIGHT BETWEEN OCEANS (DreamWorks/Reliant/Participant/Touchstone/Disney) was probably envisioned as an awards-worthy project when it was originally […]

  With a franchise like GUARDIANS OF THE GALAXY VOL 2 (Marvel/Disney), profitability isn’t at issue.  Guardians 2 carries around $350M in worldwide production/marketing costs, and it will be in hailing distance of financial success by Sunday.  The question is how the given installment ranks in terms of similar mega-competition and expectations.  Preliminary numbers at […]

  A general note:  the last time December 22 fell on a Friday was in 2006, and a look at that year indicates what box office patterns may be between now and January 1.  We can expect most films to have a relatively mild Saturday uptick (up to 30%) then plunge by 50% or so […]

  VENOM (Tencent/Columbia/Sony) is the first big-budget action movie to open since The Meg in mid-August, and that (plus a huge marketing campaign) seems to have gotten it past murderous reviews for an enormous start, the biggest ever in October.  Preliminary numbers at Deadline have opening day at $32.3M (including $10M from a Thursday that […]

>Puss in Boots managed to bounce back from a soft opening last week, declining only 18% and holding on to the #1 position.  Tower Heist stumbled out of the gate and is on track for #2 and an underwhelming $25 million.  A Very Harold & Kumar 3D Christmas was impressive only by the low standards […]

The 28th weekend of 2012 is looking like a very weak $149 million for the Top 12 films Friday-Sunday, down 29% from this weekend last year and down 42% from the multi-year average for this weekend.            Ice Age: Continental Drift from 20th Century Fox (the fourth Ice Age film) opened with […]

Based on Friday’s grosses, Weekend #5 of 2013 is another weak one: only $69 million for the top 12 films (over 30% behind the pace for the same weekend the last few years).   Opening at 3,009 theaters Friday, Warm Bodies from Summit grossed $7.6 million Friday and is on track for a $20 million opening weekend […]

Based on Friday’s grosses, Weekend #37 of 2013 looks like a very good $97 million for the top 12 films, up 18% from the average for the same weekend the past few years. Opening at 3,049 theaters Friday, Insidious Chapter 2 from FilmDistrict grossed $20.1 million Friday and is on track for a $42.3 million opening weekend (above the […]