> Both The Hollywood Reporter and Deadline have preliminary (and somewhat divergent) estimates for Friday and the weekend boxoffice, and it looks like this will be the second consecutive weekend with a down-to-the-wire finish.  Whoever comes out ahead when final numbers are announced, though, it’s already clear that this will be another unexpectedly robust session […]

  By superhero movie standards, SHAZAM (DC/New Line/Warners) was moderately priced, with around $225M in production/marketing costs.  Preliminary numbers at Deadline put its opening day at $20M (including $5.9M from Thursday), and although that’s a cut below comic book blockbusters like Captain Marvel ($61.7M), Spider-Man: Homecoming ($50.8M) or Wonder Woman ($38.2M), it’s solidly in line with […]

  The weekend looks highly promising for THE CONJURING (Warners), which haunted up $3.3M in screenings that began 7PM on Thursday night.  Although other summer openings have had similar mid-$3M starts (including The Great Gatsby and World War Z), the closest analogue here is probably the $3.4M earned by low-budget The Purge in its Thursday […]

  Tossing IN THE HEART OF THE SEA (Village Roadshow/Warners) onto what is historically one of the weakest box office weekends of the year–and this year also just days ahead of the arrival of cinema’s Death Star–was a Hail Mary, and it’s not paying off.  Based on preliminary numbers at Deadline, it earned $4M on […]

  Darren Aronofsky’s NOAH (Paramount) should have no trouble winning the weekend, with preliminary numbers at Deadline giving it around $15M on Friday (that includes $1.6M from Thursday night).  That’s a strong result for a film that doesn’t fit into a conventional Hollywood genre, and normally it would indicate a weekend of $40M or more, […]

  Box office discussions about AVENGERS: ENDGAME (Marvel/Disney) will revolve around records broken and those likely to fall.  The first to go was the Thursday night record, which is now $60M (beating The Force Awakens‘s $57M and 54% above Infinity War‘s $39M), and now preliminary numbers at Deadline have Endgame‘s Thursday/Friday at $157M, absolutely smashing […]

  MISS BALA (Columbia/Sony) is the only new opening this Super Bowl weekend, but it’s failing to take advantage of its status.  Deadline‘s preliminary numbers have Miss Bala‘s opening day at $2.7M ($650K of that from Thursday night), and with Sunday’s box office due to crash for everyone, it may not reach $7M for the […]

  The MCU continues to be America’s uber-franchise, as SPIDER-MAN: FAR FROM HOME (Columbia/Sony) became the first summer mega-movie in several weeks to fully live up to expectations.  Few films have opened on the Tuesday before a Thursday July 4th, so comparisons aren’t exact, but Far From Home earned $91.5M on its Tuesday-Thursday (The Amazing […]