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Behind the US/Worldwide Weekend Box Office – 5/22/16

  OPENINGS:  Studios are increasingly starting their global launches of franchise blockbusters overseas, and once again, the weekend’s biggest box office news occurred outside the US.  X-MEN: APOCALYPSE (20th) has ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5/15/16

  OPENINGS:  MONEY MONSTER (TriStar/LStar/Sony) held up well over the course of the weekend, thanks to an older audience that doesn’t rush out on Friday nights, and tripled its opening day to a $15M weekend total. ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5/8/16

  OPENINGS:  Word of mouth kicked in on Saturday for CAPTAIN AMERICA: CIVIL WAR (Marvel/Disney), which fell a mild 19% from opening day, much better than the 38% drop for Batman v Superman and the 33% for The Avengers: Ag...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5/1/16

  OPENINGS:  The biggest noise of the weekend by far was made outside the US, where CAPTAIN AMERICA: CIVIL WAR (Marvel/Disney) began its global campaign, and earned $200.2M in 63 territories comprising about two-thirds of...
by Mitch Salem
 
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Inside the US/Worldwide Weekend Box Office – 4/10/16

  OPENINGS:  On such a razor-thin margin, the standings could change tomorrow with final numbers, but for now, THE BOSS (Universal) has the weekend edge with $23.48M, barely a nose ($45K) ahead of those creaky superheroes...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 4/3/16

  THE MAIN EVENT:  As the roof caved in on BATMAN V SUPERMAN:  DAWN OF JUSTICE (DC/RatPac/Warners), the studio had two last-ditch goals:  to avoid a Weekend 2 result that dropped 70% from last week or dipped below $50M ...
by Mitch Salem
 
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Behind the US/Worldwide Box Office – 3/27/16

  OPENINGS:  BATMAN V SUPERMAN: DAWN OF JUSTICE (DC/RatPac/Warners) weathered a 38% Saturday drop and is currently estimating a $170.1M weekend.  That would make it Warners’ #1 US opening ever, beating the final Ha...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3/20/16

  OPENINGS:  Things didn’t get better for ALLEGIANT (Summit/Lionsgate) as the weekend went on.  Its $29.1M opening was down an awful 44% from the $52.3M for Insurgent, and with massive competition arriving next wee...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3/6/16

  OPENINGS:  The weekend belonged to ZOOTOPIA (Disney Animation/Disney), which broke its studio unit’s opening record and the March animation record with $73.7M, and also earned $63.4M internationally (including $24...
by Mitch Salem
 
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