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THE SKED NIELSENWAR CHRONICLES – Thursday

  There was a time, not that many years ago, when Thursday was the night that network television was all about.  Fueled by the enormous amounts movie studios spend to promote their openings the next day, the night was stu...
by Mitch Salem
 
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The Sked: Thursday Ratings — NBC’s Temptation to Permanently Strip The Voice Continues

CBS won Thursday night, as NBC got into the game on the night (kind of — if you call a 2.1 rating from 8-11 pm competing).  Once again, The Voice solved some more problems on yet another night, improving 90 of the 180 ...
by Mitch Metcalf
 
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THE SKED: WEDNESDAYS This Fall

> WEDENESDAYS this Fall officially start September 21, although several series get an early start tonight: Survivor on CBS, Up All Night and Free Agents on NBC in a special 10-11 pm time period after the finale of America’...
by Mitch Salem
 
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THE SKED’S THURSDAY NETWORK SCORECARD – 11/1/12

November sweeps didn’t begin very tunefully. FOX:  With music-themed competition on 2 other networks, THE X FACTOR slumped to 2.3, its season low and no better than last week’s out-of-time-period semi-repeat on Tue...
by Mitch Salem
 
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THE SKED’S WEDNESDAY NETWORK SCORECARD – 10/17/12

Only one of last week’s premieres held its number. CW:  What does it say about the broadcast season when the only good news on a fall night came from CW?  ARROW is looking like a genuine hit with a steady 1.3, beating h...
by Mitch Salem
 
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The Sked: Wednesday Week 7 — Time to Strip The Voice

NBC upended last night with a Voice episode displaced by the Election Night coverage, powering NBC to a winning 3.2 adult 18-49 rating from 8-11 pm and pushing Chicago Fire to a season high.  ABC appears to be back on trac...
by Mitch Metcalf
 
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The Sked

THE SKED: X-FACTOR TRAILER TONIGHT

>At the end of tonight’s pregame show for the MLB All-Star Game in Phoenix, FOX previewed this fall’s THE X-FACTOR.  The on-air promotion department went to that old tried-and-true technique: the dream sequence...
by Mitch Salem
 
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THE SKED’S THURSDAY NETWORK SCORECARD – 9/13/12

FOX won the night, but has to be a little nervous. FOX:  The competition on Thursdays hasn’t even begun, with regular season programming still 2 weeks away, but at 3.2, THE X FACTOR couldn’t even hold onto its Wedn...
by Mitch Salem
 
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The Sked: Wednesday Ratings September 12

A very interesting and competitive night of reality television last night. FOX can claim they won the night with a 3.3 rating with Adults 18-49 from 8-10 pm with the season premiere of The X Factor.  FOX will not go out of it...
by Mitch Metcalf
 
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THE SKED: Broadcast Network On-Air Promotion July 20

>Last night we had our first look at CBS’s current promotional priorities in the one-hour Big Brother at 8:00 pm.  With a fairly light on-air promo load, dramas got the lion’s share of time: Unforgettable (one ...
by Mitch Salem
 
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THE SKED’S SCHEDULE: FOX

  The broadcast networks will officially announce their schedules next week at the Upfronts in New York, but before that happens, Mitch Metcalf and I, along with veteran network executive Ted Frank, have put together our o...
by Mitch Salem
 
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The Sked

THE SKED: Inside the 18-49 Demographic

>At ShowBuzzDaily we focus mainly on ratings for Adults 18-49, the demographic advertisers are most interested in buying.  But inside that broad group are many important sub-groups, usually broken up into women and men, yo...
by Mitch Salem
 
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THE SKED’s Fall TV Ratings Predictions – Wednesday

  Our journey through the fall primetime schedule–and by “our,” I mean former head of NBC Scheduling Mitch Metcalf, former head of NBC Current Programming Ted Frank and myself–takes us to what may b...
by Mitch Metcalf
 
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THE SKED: WEDNESDAY NETWORK SCORECARD – 10/10/12

  A superhero comes to the rescue. CW:  ARROW gave the beleagurered little network the best news it’s had literally in years, with a colossal (for CW) 1.3 rating that beat NBC in its first half-hour and was only na...
by Mitch Salem
 
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The Sked: Thursday September 27 Ratings — Updated with Official Nationals

Completely updated with official national ratings. Thursday premiere night is down 23% collectively for the broadcast networks (10.5 Adult 18-49 rating last night versus 13.7 last fall on premiere Thursday).  CBS is most on tr...
by Mitch Metcalf
 
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