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Behind the US/Worldwide Weekend Box Office – 5.6.2018

  OPENINGS:  OVERBOARD (MGM/Pantelion/Lionsgate) opened in 45% more theatres than Eugenio Derbez’s How To Be A Latin Lover, and had a weekend that was 20% higher at $14.8M.  That’s not the cross-cultural brea...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10.2.2022

  OPENINGS: As studio greenlight and release strategies continue to morph, one thing that’s clear is that there will never be a shortage of low-budget horror movies.  SMILE (Paramount) is the latest successful arriv...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 3.28.2021

  OPENINGS:  NOBODY (Universal) had a fair start at $6.7M, better than the $4.1M opening for Let Him Go and the $3.1M for The Marksman.  Following the Universal pattern it will hit premium VOD after 2 more weekends, and ...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 7/14/13

  OPENINGS:  Despite the strong weekend, it’s a bit troubling that GROWN UPS 2 (Sony) fell 11% on Saturday (the original Grown Ups rose 2% on its 2d day), suggesting frontloading and less than great word of mouth. ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.31.2019

  OPENINGS:  DUMBO (Disney) had a 14% Saturday bump that was merely OK considering its underwhelming first day, and that brought it to a $45M weekend.  Even if it reaches $150M in the US, it would need help to get out of...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8.14.2022

  OPENINGS:  BODIES BODIES BODIES (A24) went wide after last week’s NY/LA launch and is now in 1290 theaters, with more expansion scheduled to come.  A24 is reporting a $3.3M weekend, although it should be noted th...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 4.1.2018

  OPENINGS:  READY PLAYER ONE (Village Roadshow/Warners) had a fair if unthrilling start, with $41.2M over the 3-day Good Friday/Easter weekend plus $12M on its Thursday opening day for a $53.2M 4-day total, considerably ...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 10/6/13

  OPENINGS:  We spent all summer hearing that it was impossible to sell audiences on big-budget non-franchise titles, as spectacles like White House Down, Pacific Rim, After Earth and The Lone Ranger went splat.  In one ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.23.2020

  OPENINGS:  THE CALL OF THE WILD (20th/Disney) did a bit better than expected at $24.8M, but in the long run that’s not likely to make much difference.  Similarly to Dolittle (although much more quietly), Call of ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.14.2019

  OPENINGS:  CRAWL (Paramount) may be an example of a studio outsmarting itself.  Paramount held no critics screenings, presumably because disdain was expected, and thus was unable to create any advance buzz around a res...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10/25/15

  OPENINGS:  Nothing improved for the weekend’s newcomers after Friday’s dim numbers.  THE LAST WITCH HUNTER (QED/Summit/Lionsgate) led with a soft $10.8M, and whether or not Lionsgate is being entirely frank...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 6/23/13

  OPENINGS:  Allowing for the usual studio practice of predicting lower-than-typical Sunday drops to boost the numbers a bit, MONSTERS UNIVERSITY (Disney/Pixar) opened in line with expectations at what may be slightly les...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 11/17/13

  OPENINGS:  THE BEST MAN HOLIDAY (Universal) had a strong Saturday bump for a movie aimed at the African-American audience, up 16% from Friday (in comparison, Think Like A Man increased 9% and Tyler Perry’s last 2 ...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 11/10/13

  OPENINGS:  THOR: THE DARK WORLD (Disney) held essentially even on Saturday, an excellent result for a franchise movie, especially where a chunk of its “Friday” number had come from Thursday night screenings....
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 9/1/13

  Even though Labor Day Weekend is historically slow at the multiplex, the Monday holiday still boosted the Sunday takings for most titles. OPENINGS:  Frontloading 101:  on Thursday night/Friday, ONE DIRECTION: THIS IS U...
by Mitch Salem
 
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